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Capa de International brand management of Chinese companies

a novel ·

International brand management of Chinese companies

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"This book is a must read for all those interested in building successful global brands and for all those interested in China and Chinese companies. Based on extensive research and interviews with Lenovo, Haier, TCL, Hisense and key decision makers …

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  • ● business & economics

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"This book is a must read for all those interested in building successful global brands and for all those interested in China and Chinese companies. Based on extensive research and interviews with Lenovo, Haier, TCL, Hisense and key decision makers worldwide, Sandra Bell gives reasons and identifies a Chinese way of international brand management."--BOOK JACKET.

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Margaret's verdict

""This book is a must read for all those interested in building successful global brands and for all those interested in China and Chinese companies. Based on extensive research and …"

— Margaret

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