Global public health communication

the long version

"Global Public Health Communication: Challenges, Perspectives, and Strategies teaches readers important skills and techniques to communicate public health issues effectively, including: health communication in emergency preparedness; the importance of social marketing techniques; public-private partnerships; building direct links between communication and health service delivery by way of pragmatic strategies; maximizing information reach through interdisciplinary planning; and much more. Global Public Health Communication: Challenges, Perspectives, and Strategies features evidence-based theory, methodology, practice, and evaluation of health communications to help students and public health practitioners build and strengthen their grasp of essential elements."--BOOK JACKET.