The Sustainable Company

the long version

"This book shows how stakeholders - from employees to local communities and NGOs - are becoming a new, and fast growing, source of business advantage. While short-term profits are still the focus for many Fortune 500 companies, others have recognized that a broad range of stakeholders contribute to enduring innovation and business value. The "how-to" section with a tool-kit for managers elevates it above other recent ecofriendly business books, by providing eight disciplines necessary to create value for shareholders and stakeholders."--Jacket.