OKRs, From Mission to Metrics

the long version

“OKRs have helped us on the road to growth many, many times” -Larry Page, co-founder of GoogleWhat Google, Intel, Zynga, Linkedin, and The Gates Foundation have in common? OKRs. OKRs, or Objectives and Key Results, translate a company's vision and strategy into a coherent set of performance measures. They offer a balance between long-term goals and short-term planning; between outcomes that are desired by the organization and actual performance KPIs that measure these outcomes; between the resul