Taking Care of eBusiness

the long version

"In Taking Care of eBusiness, Siebel Systems' founder, chairman, and CEO, Tom Siebel, shows how market leaders are applying information and communication technology to better understand and satisfy their customers. Thanks to today's eBusiness technology, organizations can conduct business in any way their customers want - anytime, anywhere, in any language and currency, and through any channel. In today's competitive climate, that ability, says Siebel, is no longer just an option - it is a matter of business survival." "Illustrated with detailed case studies that take an insider's look at the eBusiness strategies of companies such as Chase, Dow Chemical, Honeywell, Quick & Reilly, and others, Taking Care of eBusiness is nothing less than a manifesto for success in today's hypercompetitive marketplace."--BOOK JACKET.