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Capa de Marketing in nonprofit organizations

a novel ·

Marketing in nonprofit organizations

por

Abstract: The handbook is intended as a comprehensive guide to marketing issues for managers and executives. Topics include 1) a basic analysis of marketing; 2) organizing marketing; 3) fundamental objectives; 4) marketing research and planning; 5) consumer products and services; …

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Abstract: The handbook is intended as a comprehensive guide to marketing issues for managers and executives. Topics include 1) a basic analysis of marketing; 2) organizing marketing; 3) fundamental objectives; 4) marketing research and planning; 5) consumer products and services; 6) industrial products; 7) promoting products and services and 8) international marketing.

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"Abstract: The handbook is intended as a comprehensive guide to marketing issues for managers and executives. Topics include 1) a basic analysis of marketing; 2) organizing marketing; 3) fundamental objectives; …"

— Margaret

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