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Morrison argues that focus groups are overused and cannot deliver what is often claimed. The study compares the organisation of knowledge within a university setting and in market research.
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Morrison argues that focus groups are overused and cannot deliver what is often claimed. The study compares the organisation of knowledge within a university setting and in market research.
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"Morrison argues that focus groups are overused and cannot deliver what is often claimed. The study compares the organisation of knowledge within a university setting and in market research."
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