The European Union and the Asia-Pacific

the long version

"The volume presents findings from a systematic research project designed to measure the EU's external 'communication deficit' and to raise the level of its awareness in other regions through three perception levels: the study of EU images in news mass media production; a survey of general public perceptions and attitudes on the EU; and a survey of the elite perceptions of the EU." "Drawing on research from New Zealand, Australia, South Korea and Thailand, this book will be of interest to students and researchers of politics, communication studies, European studies and Asian studies."--BOOK JACKET.