Feeding the Media Beast

the long version

"The great myth about the news business is that it is unpredictable. To most people, it just doesn't make any sense. Yet there are simple, logical, amazingly reliable rules that guide the publicity process. All journalists are subject to them whether they work for the New York Times or your local television station. Never heard about these Media Rules? Don't feel too bad. Feeding the Media Beast is the first book ever to uncover the basic tenets that control news exposure - good and bad.". "What once seemed so confusing is about to become crystal clear. You can use a systematic approach to get the high-octane publicity you desire while greatly reducing that chance of getting hurt by negative press. These 12 simple rules cover everything you need to know from getting a reporter's undivided attention, to looking brilliant in the interview, to avoiding the pitfalls that swallow up anyone who doesn't know the rules of the game."--BOOK JACKET.