Improving service quality

the long version

Service industries recognize the need to improve customer-focused quality improvement (QI) strategies - in much the same way manufacturers apply total quality management (TQM) systems. This book focuses on improved design, implementation, and daily management of QI efforts for high performance in public and private services. It assists managers in understanding how to satisfy customers' needs. The emphasis is on changing administrative management practices and promoting leadership principles to guide decision-making and increase competitiveness.