The Biology of Business

the long version

"As organizations become more and more interconnected, volatile, and complex, how can managers possibly anticipate, much less control, the myriad factors that determine their company's success? A new approach is called for and its principles lie in the science of complex adaptive systems, or CAS.". "Here, John Clippinger and nine extraordinary contributors present the seven basics of CAS theory and show how to apply them to real-world business challenges including knowledge management, brand creation, market development, product innovation, and organizational change."--BOOK JACKET.