Engulfed

"In the golden age of Hollywood, Paramount was one of the Big Five studios. Gulf + Western's 1966 takeover of the studio signaled the end of one era and heralded a new way of doing business in Hollywood.". "Bernard Dick reconstructs the battle that culminated in the reduction of the studio to a mere corporate commodity. Using previously unexamined sources, he traces Paramount's devolution from free-standing studio to subsidiary - first of Gulf + Western, then Paramount Communications, and currently Viacom-CBS.". "Dick portrays the new Paramount as a paradigm of today's Hollywood, where the only real art is the art of the deal. Former merchandising executives find themselves in charge of production, on the assumption that anyone who can sell a movie can make one."--BOOK JACKET.