Gale encyclopedia of e-commerce

the long version

This 2-volume set features 470 comprehensive and detailed essays on topics related to the emerging world of e-commerce. The Gale Encyclopedia to E-Commerce provides answers to common questions e-entrepreneurs or students have about Web site development, financing, advertising and more. The Encyclopedia also profiles individuals and organizations considered to be the industry leaders and innovators and covers significant events, case studies and legal issues important to understanding the current e-commerce environment. Also included are a timeline of key events in e-commerce development; additional e-commerce information sources in a "Further Reading" section; and a subject Index to organization names, personal names, industries, and subject terms. - Publisher.