Heightening Environmental Awareness as a Political Strategy

the long version

This book focuses on the news coverage of an environmental movement against the construction of Pak Mun Dam a political and environmental conflict that lasted nearly twelve years in Thailand. This book examines how the environmental movement was perceived and portrayed by four influential Thai daily newspapers Thai Rath, Matichon, The Nation and Bangkok Post. Combining the conceptual frameworks of global environmental movements and news construction, this study views the role of local news media based on the dynamic discourse of glocalization. The author proposes that through their routine process of news construction, local news media institutions work as conduits or glocal conjunctures between the local and the global. Under various intra- and extra-organizational factors and circumstances, local media has the power to link global meanings to local environmental discourse.