Thinking points

the long version

This book offers a concise, and systematic explanation of how conservatives think and use language to frame political issues, and how language and moral framing equals power in politics. It also explains how progressives can fight back with their own values and communicate their vision of a better America. The author and the Rockridge Institute offer a new understanding of the progressive worldview, and reveal the nature of the so-called political center. They explain why the most effective way to appeal to those who identify themselves as moderates or conservatives is to remain true to core progressive values.