Conserving Cultures

the long version

"As the forests are felled, cultures are destroyed. In our technological civilization, the forces of globalization are a threat to both nature and culture. The many and varied cultures of the world are beset by the homogenizing impact of the global media, which represents the triumph of technology. This fate can only be averted by a concerted effort at cultural conservation. Nature and culture must be protected to preserve a world habitable by humans. The threat to nature is now well understood, but how it relates to culture is not. The first book to link nature and cultural conservation, Conserving Cultures both describes and analyzes theoretically the danger to the variety of cultures and proposes practical remedial measures."--BOOK JACKET.