Successful strategic planning

"This volume of New Directions for Institutional Research serves as a primer on strategic planning in higher education. The editors have four specific objectives. First, the volume is an introduction to strategic planning in general. Second, it describes how colleges and professional schools of various types have used a number of practical planning tools and methodologies that can support strategic planning efforts on other campuses. Third, the volume goes beyond the planning process as an activity in and of itself to emphasize plan implementation and infusion throughout the organization. Finally, the volume encourages planning and institutional research staff to identify and seek out opportunities to engage in and support the planning process."--BOOK JACKET.