How media and advertising are killing you

the long version

This book describes how the combination of media and advertising have conditioned people away from creating their own lives to purchasing it. This is similar to how religion used to work, offering salvation, if you conform to beliefs. The book shows how to escape this by observing it in your daily life. However, the book also encourages people to become productive and creative, and market themselves in a marketing journey. The author shows how media and advertising break people's personality up, and resell bits and pieces back to them. This is not a conspiracy, just an extension of the closeness of advertising and media in general, despite there being good marketers and good journalists.