The source of success

the long version

"In The Source of Success, Peter Georgescu, former CEO of the world-renowned advertising agency Young & Rubicam, reveals the nature of the new economic world, and shows what it takes to win in this intensely competitive arena. Georgescu presents a new standard of leadership that focuses on the key source of value in today's corporation: the relationship between the informed customer and the creative employee - a relationship, he shows, that must be built with honesty and integrity. Georgescu's vision rests on five crucial principles, which together can unleash a tremendous untapped reservoir of energy within our organizations, and within our selves."--Jacket.