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Qualitative Methods for Marketplace Research
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The author draws on techniques from anthropology, sociology, psychology, and communication to guide the reader through all the naunces of qualitative methods needed to develop and analyse state-of-the-art market place studies.
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The author draws on techniques from anthropology, sociology, psychology, and communication to guide the reader through all the naunces of qualitative methods needed to develop and analyse state-of-the-art market place studies.
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"The author draws on techniques from anthropology, sociology, psychology, and communication to guide the reader through all the naunces of qualitative methods needed to develop and analyse state-of-the-art market place …"
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