Prudent decision making in an imprudent world

the long version

Prudent Decision Making in an Imprudent World by Patrick F. Gould, Ph.D. (Praeger/ABC-Clio, 2009). Combining clearly communicated research-based principles, a wealth of practical advice, and dozens of historic and contemporary examples of decision making (good and bad), Patrick Gould’s Prudent Decision Making in an Imprudent World: Better Decisions at Home and Work gives readers a fresh new way to look at the way we make choices. What makes Gould’s book both authoritative and compelling is its distinctive foundation—prospect theory—derived from Amos Tversky and Nobel laureate Daniel Kahneman’s landmark research on “neuro-economic” decision making. Through the prism of prospect theory—which explains why people make conservative decisions in some instances and reckless decisions in others—Gould provides practical pathways to sound, timely judgments about relationships, family matters, careers, finances, and more. Time and again, throughout this concise but richly rewarding book, Gould demonstrates that understanding how and why people make choices is the first step toward making the best possible choices for ourselves. Patrick F. Gould is a retired Marine Corps officer and combat veteran who spent ten years as an educational researcher at the University of Wisconsin-Madison. His doctoral research focused on the practical applications of critical decision making. Gould has been interviewed by ABC News as a combat leadership subject matter expert and has written for numerous education, national newspaper, and military publications. He is the founder of Major Decision Consulting, LLC in Middleton, WI. It isn't what we don't know that gives us trouble, it's what we know that ain't so. Will Rogers (1879-1935) Order online today from Amazon.com or Barnes & Noble Author signed books available by sending check or money order for $31.95 to: Major Decision Consulting, 5409 Jonquil Ct., Middleton, WI 53562-1212