News is people

the long version

"News Is People is the first in-depth account of local TV news that takes readers behind the scenes of more than 50 years of broadcasting." "As local stations continue to invest resources in meeting their audiences' needs, local newscasts continue to expand and gain public approval, giving them an edge over network news. At the same time, viewers continue to lose confidence in network news. News Is People reveals the power of public opinion to shape mass media.". "Media students, professionals, and viewers will benefit from this account of the history behind the primary source of news for an estimated 150 million Americans."--BOOK JACKET.