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Capa de Ideaship

a novel ·

Ideaship

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Foster has worked as a writer and as a creative director in advertising agencies for 35 years. He proposes a new idea of leadership--"ideaship"--arguing that leaders should create workplaces that are idea-friendly and encourage workers to be idea-prone. He offers …

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the long version

Foster has worked as a writer and as a creative director in advertising agencies for 35 years. He proposes a new idea of leadership--"ideaship"--arguing that leaders should create workplaces that are idea-friendly and encourage workers to be idea-prone. He offers an array of suggestions for personal, organizational, and strategic changes leaders can make to enhance employee creativity. Written in a non-academic, conversational style, with ideas based on personal experience in creative work environments. Annotation c. Book News, Inc., Portland, OR (booknews.com) distributed by Syndetic Solutions, LLC.

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"Foster has worked as a writer and as a creative director in advertising agencies for 35 years. He proposes a new idea of leadership--"ideaship"--arguing that leaders should create workplaces that …"

— Margaret

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