The business of healthcare

the long version

This three-volume collection on the business of healthcare addresses healthcare management at the level of the individual medical practice, healthcare organizations, and the healthcare sector as a whole. The first volume discusses the management of a solo practice, joining and leaving a practice, medical practice performance measurement, creating a culture of accountability, managing difficult physicians, practice promotion and marketing, managing the revenue cycle, and the future of the individual practice. The second volume addresses such topics as mending the gap between physicians and hospital executives, the intersection of information technology and care delivery, complementary and alternative medicine, liability risk management, and pastoral care. The third volume discusses topics such as impact-driven disaster response in a healthcare setting, the Massachusetts healthcare insurance plan, market dynamics and financing strategies in the development of medical technologies, a patient's perspective on improving systems of care, the roles of physicians and business executives in moving ideas from the laboratory to the marketplace, and the cost of end-of-life care.