Market warfare

the long version

In this tough Market Economy or what we refer to, as the Market Jungle, small-to-medium sized companies and the Business Warriors that drive these firms to success are seeking new, innovative approaches to compete successfully and generate new sources of business. This is essential to their survivability. The timing of introduction for this breakthrough work titled Market Warfare: Leadership & Domination Over Competitors could not have been orchestrated more effectively. The book is a practical “How To” Marketing Cookbook that allows the reader to master the approaches and techniques and become self-sufficient. The book is written in a simple-to-understand, conversational style, which does not overwhelm the reader with complicated models and theories. Market Warfare instills a Mindset on the front-end that makes the reader Combat Ready and provides a unique and powerful framework that clearly shows how to evaluate and determine the “best fit” approach to meet a firm’s challenges, opportunities and problem set. All with an emphasis on achieving Leadership and Domination. These themes are carried forward throughout the book. Each Chapter focuses on a critical area of the business and shows the application of the techniques outlined, with real-world client examples. This is based on three decades of proven and demonstrated experience, which have generated $500-$750 million revenue for various client companies. For those firms that are looking for sage advice on how to structure and implement Product Launch Campaigns, Competitive Attack Programs, Vertical Industry/New Market Development, Major Account Penetration and drive Channel Partner Networks and Strategic Alliances to new performance heights, Market Warfare is a must-read. With the Battle Cry of “Anything Goes and it’s Warfare,” this breakthrough work is destined to change the rules and provide the readership a powerful surprise.