The advertising agency business

the long version

When the first edition of The Advertising Agency Business was published nearly two decades ago, it was hailed as the most comprehensive and valuable guide to successful agency management. This all-new, updated, third edition gives an overview of agency financial operations, including identifying key operating figures, determining income and profit, allocating gross income, and developing reliable, timely financial reports. Organized for convenient reference, this authoritative guidebook offers highly readable explanations of the systems and strategies you need to grow and prosper in the agency business.