Spiral of cynicism

the long version

Why do some citizens vote while others do not? Why does less than half of the American voting public routinely show up at the polls? Why is it that the vast majority of political issues affecting our day-to-day lives fail to generate either public interest or understanding? These questionshave troubled political scientists for decades. Here, Kathleen Hall Jamieson and Joseph N. Cappella provide the first conclusive evidence to date that it is indeed the manner in which the print and broadcast media cover political events and issues that fuels voter non-participation.This book illustrates precisely how the media's heavy focus on the game of politics, rather than on its substance, starts a "spiral of cynicism" that directly causes an erosion of citizen interest and, ultimately, citizen participation...