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The Adweek copywriting handbook
por
Sobre o livro
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
Detalhes
OpenLibrary
OL2265078W
Fonte
OpenLibrary
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