Capitalizing On Lean Production Systems To Win New Business Creating A Lean And Profitable New Product Portfolio

the long version

"Written for both the sales organization and the purchasing organization, this book has two primary goals. The first is to develop a method of building and writing a New Product Acquisition and Launch Portfolio so that new business can be acquired and launched in an efficient, knowledgeable way toward achieving a profit. The second goal is to expose the sales organization and the purchasing organization to the concept of a lean enterprise production system. Despite their differences, this book has been conceived to satisfy both sales and purchasing organizations in order to achieve their mutual goals"--