Encyclopedia of semiotics

the long version

Publisher description: Three hundred entries by leading scholars in a variety of fields--from anthropology and literary theory to linguistics and philosophy--survey the study of signs and symbols in human culture. The articles cover key concepts, theories, theorists, schools, and issues in communications, cognition, and cultural theory. From introductions to Barthes and Bakhtin to analyses of gossip and myth, this is a valuable reference for students and scholars.