Competition in the 21st century

the long version

Ten years in the making, this book paints competition of the future based on in-depth research of worldwide business over the past 100 years. By analogy, it shows business competition in its 19th century childhood, 20th century adolescence, and 21st century adulthood. The book highlights new beginnings - the Intelligence Age, highly networked "MegaStrategic Business Entities," and the need for both a "Competitive Knowledge Base" and "Perpetual Strategy Process" to provide an early warning system for executives. This book provides the salient characteristics of successful companies, leaders and business practices of the 21st century. It covers business in Europe, North America and the Asia/Pacific region. Dozens of companies are profiled - Nestle, 3M, Toyota, Royal Dutch Shell, Procter & Gamble, Sony - and many more. This is must-reading for executives, managers, investors, students and others who want to plot a successful course for the future. It is also an invaluable reference tool for educators guiding the business leaders of tomorrow.