I Love Franklin Gothic

the long version

Every typeface has its own charisma. Not only does its presence in design lend an attribute to the identity of a product or project, but also reflect the taste, personality and attitude of the designer behind. Most designers keep a list of favourites with no more than ten typefaces throughout their trajectory. Some make a statement by sticking to just one typeface in every piece of their work. The choice for typeface is the flag held high by designers. This series, with a focus on one specific typeface at a time, documents the fashionable comeback of a selection of time-honored typefaces in a myriad of contemporary designs gathered from around the world.