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Sobre o livro
The maxim "It's not what you know, it's who you know" goes a long way toward explaining why some people are more successful than others. But it's not only who you know. More important, it's what you know about who you know--just collecting business cards is pointless. But as executive consultant Meshel points out, most people can dramatically increase their "who you know" quotient once they understand the secrets of a master networker. Meshel shares the secrets that have helped him become a star in the financial world. For instance, he explains how to: stop thinking "What's in it for me?" and start asking "How can I help you?"; overcome shyness when meeting people; learn how to sell yourself; become a "connector" who puts others in touch; and plant seeds now that will eventually pay off.--From publisher description.
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