Value Driven Intellectual Capital

"Value-Driven Intellectual Capital is a corporate and financial executives' handbook to the new world of intangible assets - what they are and how to convert them into cash or strategic position. Value-Driven Intellectual Capital explains the new, boundary-expanding world of intellectual assets - where translating an innovative idea into bottom-line profits involves a tightly focused strategy with clear directives for making it happen. It is a blueprint for turning corporate knowledge, know-how, and intellectual property into a sustainable competitive weapon that will build a firm's reputation and market share." "Value-Driven Intellectual Capital is for any corporate or financial executive, merger and acquisition partner or investor who understands how much future corporate survival and success depends on the simple enduring genius of a good idea and the need to convert those ideas into corporate value."--BOOK JACKET.