Customer equity management
por
This text presents the concepts and analytic tools necessary to understand customer equity management. It is useful for Customer Relationship Management (CRM) courses at MBA and advanced undergraduate levels.
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- ● business & economics
the long version
This text presents the concepts and analytic tools necessary to understand customer equity management. It is useful for Customer Relationship Management (CRM) courses at MBA and advanced undergraduate levels.
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"This text presents the concepts and analytic tools necessary to understand customer equity management. It is useful for Customer Relationship Management (CRM) courses at MBA and advanced undergraduate levels."
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