Management of International Tourism

the long version

International tourism continues to be a major growth industry requiring sophisticated management techniques. This second edition of the highly successful title The Management of International Tourism has been revised to reflect recent changes in the industry. The authors clearly explain key business concepts and how they apply to the management of international tourism businesses. Topics covered include: tourism demand and forecasting; research and innovation; corporate strategy; environmental issues; marketing finance, organization and staffing; and methods of operation. Providing an excellent review of the field of international tourism, this volume will be or interest to students and professionals concerned with the management of international tourism businesses.