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a novel ·

Harness the future

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Harness the Future shows how to develop a full picture of consumer dynamics and spending habits by examining consumer behaviour using nine key drivers: economy, technology, globalization, government, environment, demographics, consumer psyche, wellness, and retailing. Harness the Future goes beyond …

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Harness the Future shows how to develop a full picture of consumer dynamics and spending habits by examining consumer behaviour using nine key drivers: economy, technology, globalization, government, environment, demographics, consumer psyche, wellness, and retailing. Harness the Future goes beyond simply describing consumer behaviour. It also gives you the tools you need to predict and profit from the emerging trends.

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"Harness the Future shows how to develop a full picture of consumer dynamics and spending habits by examining consumer behaviour using nine key drivers: economy, technology, globalization, government, environment, demographics, …"

— Margaret

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