The Human Factor

the long version

"Rolf Habbel charts an ethical roadmap for successful management in the 21st century. The information age is about knowledge, ideas and creativity, spawning a dizzying array of external forces including globalisation, new technologies and competition. The author argues that more emphasis should be placed on leadership and the human factor, and that unless companies can convince employees and customers that they are going in the right direction, they will have no chance of survival."--BOOK JACKET.