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Capa de Lessons from a Chief Marketing Officer

a novel ·

Lessons from a Chief Marketing Officer

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"Actual brand-name case studies, chapter-ending bullets summarizing major points, personal examples from Kirk's years on the front lines, and more make Lessons from a Chief Marketing Officer one of today's most thorough marketing guide-books. Far more than just a theoretical …

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  • ● business & economics

the long version

"Actual brand-name case studies, chapter-ending bullets summarizing major points, personal examples from Kirk's years on the front lines, and more make Lessons from a Chief Marketing Officer one of today's most thorough marketing guide-books. Far more than just a theoretical text, it is a hands-on road map on how marketers can create a permanent spot for their brands, both on cluttered store shelves and in the minds and purchasing habits of consumers."--BOOK JACKET.

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Margaret's verdict

""Actual brand-name case studies, chapter-ending bullets summarizing major points, personal examples from Kirk's years on the front lines, and more make Lessons from a Chief Marketing Officer one of today's …"

— Margaret

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