Fashion for the People

the long version

"Drawing on previously unpublished company archives, Fashion for the People considers Marks & Spencer's contribution to British - and, since the 1970s, international - fashion. The author discusses how, from the 1920s, Marks & Spencer brought fashion to the high street, offering well-designed clothing of affordable prices. She examines the unique ways in which the company has democratized fashion, arguing that its pioneering role in the development of new fabrics, the employment of designers as consultants and its marketing and promotional strategies have changed the ways in which we understand and consume fashion."--Jacket.