The 7 universal laws of customer value

the long version

In an era of fierce competition, companies, continue to slash costs and prices. As a result, they refrain from adding distinctive new features to their products and services. Value is no longer being added. The companies' offerings have entered "The Commodity Zone," a place in the customer's mind where price becomes the only factor in making a choice. Once your product enters the zone, escape is difficult. The Seven Universal Laws of Customer Value shows you how to break out of "The Commodity Zone" and offers ways to deliver higher value to your customers on a daily basis. Featuring examples from a wide range of businesses, the text is filled with thought-provoking self-tests, examples, case studies and compelling ideas. Each chapter is devoted to a specific law describing ways to add value to your product or service.