The billion dollar paperclip

the long version

EVERY PRODUCT HAS A STORY TO BE TOLD Two nearly identical products are released: one breaks all sales records while the other sits on store shelves untouched. The products look the same. They have the same target market, the same price, and similar retailers. So why did one succeed, where the other failed? Market researchers and data analysts have been wrestling with questions like this for decades. As the flood of Big Data adds both possibilities and complexities to traditional research methodologies, the ultimate solution for companies seeking to become data enabled has finally emerged. Insp.