The subject of semiotics
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"[This book] is intended as a methodological guide to a group of semiotic writings frequently taught in advanced undergraduate courses in North America and Britain, writings that are for the most part available in English. It should therefore be viewed …
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"[This book] is intended as a methodological guide to a group of semiotic writings frequently taught in advanced undergraduate courses in North America and Britain, writings that are for the most part available in English. It should therefore be viewed as a supplementary and explanatory text rather than as one that precedes the reading of any primary semiotic materials."--Preface.
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""[This book] is intended as a methodological guide to a group of semiotic writings frequently taught in advanced undergraduate courses in North America and Britain, writings that are for the …"
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