Flying high in a competitive industry

the long version

"This book explores the historical development, important trends and key economic aspects of the alrline industry; the important strategic choices and resource deployment decisions at StA; cost-effective service excellence, SIA's core competence; how SlA sustains ITS innovative orientation in the face of intense cost pressures, lndustry crises and the push towards commoditisation; StA's human resource management processes; the importance of achieving strategic alignment, and of recognizing and dealing with misalignments; and StA's institutional context and culture."--Jacket.