The audience studies reader

the long version

"The Audience Studies Reader brings together key writings exploring questions of reception and interpretation, reprinting forgotten pieces and combining key essays with new research. Beginning with a general introduction to the Reader, each extract is placed in its historical context with specially written section prefaces and suggestions for further reading." "Organized chronologically and thematically, sections address: the paradigm shift - from effects to uses and gratifications; moral panic and censorship; the active audience and reading as resistance; shifts in screen theory - the spectator and the audience; the fan and the audience; gendering the audience; internet audiences, convergence and increased levels of interactivity; and nation and ethnicity. The conclusion discusses the effects of Internet overflow and the increased level of interactivity it seems to offer."--Jacket.