Brand Engagement

"This book sets out to prove that individuals within organizations, who are committed to winning the brand war, should focus most of their time on ensuring that their people are authentically engaged with the brand. It provides a clear road map to the elusive art of employee engagement, case studies to lead the way, and tools and techniques for anyone in the role of communicator. Read Brand Engagement and discover how to ensure you maximize returns on your brand management investment and, through focusing on the people dimension, make the most of your brand asset."--BOOK JACKET.