Distribution channels

the long version

Distribution Channels explains to readers how to get their products and services to market through the best routes or distribution channels. The title covers the whole process, including accessing and servicing markets and customers, controlling brands, creating differentiation, and improving the business distribution model. This book explores the way in which a business can make money from its distribution activities through a thorough understanding of all the different business models - and explains why business models are so important. Distribution Channels will show you how to use your business distribution model to cut costs within the company and increase profits.