Political campaign communication

the long version

"Provides a clear understanding of the strategic decisions made and tactical communication practices used in contemporary political campaigns. The authors discuss all aspects of campaign communication--from buttons and yard signs to the use of social media--and draw on a wealth of communication theories to clearly explain, among other elements, the stages of campaigns, communicative styles, and the function of debates. Updated to reflect practices in the 2012 presidential campaign as well as the local, state, and congressional campaigns of 2014, Political Campaign Communication continues to be a classroom favorite."--Back cover.