It's Broken, Let's Fix It

the long version

We used to have this saying: "If it ain't broken, don't fix it." It was a powerful piece of wisdom. But then, the re-engineering fashion emerged and that changed everything. This book describes the behavior of the "creature" enterprise as it evolves in an in-creasingly complex universe. What is this elusive creature really like? Are we able to understand its survival and reproduction mechanisms and its interaction with humanity and culture? The book offers a rather merciless analysis of the way things really work. It does so from a human perspective, as we, the people, are at the same time the perpetrators and the victims in the corporate game. The objective is not to indoctrinate or even convince, but to stimulate thought: Let's try to understand these things, and then find ways to improve them, without breaking more than we already have.