Rebuilding Canadian party politics

the long version

"Rebuilding Canadian Party Politics discusses the breakdown of the old party system, with its unique pattern of organization and competition. It analyzes the emergence of the Reform Party and the Bloc Quebecois, the fate of the Conservative and New Democratic Parties, and the return of the Liberals to power. The book focuses on the internal workings of parties in this new era, examining the role of professionals, new technologies, and local activists. To understand the ambiguities of shifting party politics, the authors attended local and national party meetings, nomination and leadership conventions, and campaign kick-off rallies. They visited local campaign offices to observe the parties' grassroots operations and conducted interviews with senior party officials, pollsters, media and advertising specialists, and campaign directors."--BOOK JACKET.